Search engine rankings boost your business
Economic Times
New Delhi, September 24 (2004)
Want to multiply your sales? Expand your customer base? Or reach out to millions of people to get them interested in your organisation/products/services? You can do it all without opting for expensive promotional activities like Newspaper/Television Ads.
Since its inception, Internet has broken all geographical barriers, allowing an open access to information. Creating an online presence on the World Wide Web, therefore, increases your chance of reaching out to target audience. In fact, businesses today are keenly aware of its promotional and marketing potentials.
Your company may already have a Website or you might be planning to launch one in near future. Now is the time to chalk out your Website essentials.
When it comes to creating a Website, nine out of 10 people start looking for dazzling designs or academic content. But chances are, you have never considered investing in Search Engine Optimization (SEO) – a Web solution without which no site can thrive online.
People have heard of numerous search engines like Google, MSN or Yahoo! and how Websites ranking high on these search engines do global business on a grand scale. What most of us don’t know is how to make our Websites SEO smart and come out on top when Internet surfers are looking for products, services or information similar to that your Website caters. In a word, how will you stand out from the crowd when surfers are on the quest?
This is exactly where the SEO plays a vital role. A good Website may help you build an effective brand image on the Internet. But a Website that’s not search engine optimized stands the risk of getting lost and might never be found unless you take a few mandatory steps.
Search engines are, in reality, online yellow pages where sites are indexed according to a number of technical and qualitative parameters. Your Website must be listed near the top if you want to be found by millions of surfers searching information with the help of these search engines. A lot of SEO companies would guarantee you the No. 1 spot. However, most of them opt for common promotion methodologies such as pay-per-click submissions. If you want lasting traffic, genuine clients and highly potential sales leads, you will need something more than the common marketing practices.
Olive and JumpHigher, its SEO division has proven track record of getting SEO results. However, the company has always advocated that SEO techniques must be implemented along with Website development and shouldn’t come as an afterthought. No search engine guru can whisk you to the magical summit… unless you begin from the scratch.
SEO ranking has nothing to do with how fancy your Website looks. Instead, your Website must carry as many keywords and phrases as possible that the surfers use while searching specific information on the Net. Subsequently, your site will pop up when a search is submitted, increasing your visibility that gets you going.
Olive not only helps you develop keyword-rich text but also offers a suite of genuine “technical” and “ethical” measures to help you make it big on the Net. JumpHigher has extensive experience in optimizing Websites for search engines. The SEO experts of the company identify target markets and competitions; analyse requirements and come up with a number of recommendations from which one can choose. More importantly, the ethical SEO firm always avoids all search engine spamming techniques that may blacklist a company.
Olive also develops appropriate designing concepts that will help create totally SEO-friendly Websites. Researches have shown that Websites with stunning looks (large graphics, Flash animation, frames, audio-video clips etc.) do more harm than good, as they load slowly and thus put off the customers in most cases. Forrester Research and Gartner Group estimate that e-commerce sites are losing up to $1.3 billion a year in revenue because of slow-loading Websites. Keeping it in mind, Olive’s state-of-the hosting division also ensures that your site should be fast-loading and you have decent bandwidth.
One can now understand why SEO companies have their task cut out. There are many site-specific and technical issues that Olive and JumpHigher will help you to overcome if you want to achieve top search engine placement – the kind of ranking that reaches your target customers and guides them in on a daily basis. As a famous SEO expert said: SEO is here to genetically re-engineer the Website so that it becomes worthy of high ranking by being more relevant and more competent than all your competitors.
